Choosing the Right Paper Type for Your Printing Project

Understanding Paper Weight

Paper weight is measured in GSM (grams per square meter). Here's what you need to know:

**90-120 GSM** – Standard for letterheads and document printing

**170-250 GSM** – Good quality for flyers and leaflets

**250-350 GSM** – Premium feel for business cards and invitations

**350-450 GSM** – Heavyweight for luxury invitations and packaging

Non-reflective, smooth surface that's easy to write on. Ideal for text-heavy materials.

High shine that makes colors pop. Great for photo-heavy projects.

A middle ground between matte and gloss with a subtle sheen.

Linen, felt, and laid textures add tactile interest to your printed pieces.

Made from cotton fibers for a luxurious feel and durability.

Each sheet is unique with organic edges and texture.

Vellum and tracing papers for overlays and creative effects.

With a subtle shimmer for premium, eye-catching designs.

Consider these factors when selecting paper:

The purpose of your printed piece

Your budget

Whether you need to write on it

The printing technique being used

The overall impression you want to create